Based on a recent MarketingScoop.com online survey, marketing professionals are “Not Very Confident” in their capacity to measure a return for marketing campaigns. These survey results come at one time when the significance of measuring ROI has exploded significantly to the marketing community.
When asked, “How confident are you presently with your capacity to look at the ROI of the marketing campaigns?” fully 47% of respondents indicated they were “not very confident” while a smaller percentage (22%) indicated these people were “somewhat confident”. This leaves 31% of respondents who indicated that they were very confident in their ability to look at the productivity of the marketing campaigns.
“The pressure being put on small business seo company to deliver a positive return is in excess of ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s power to measure his/her return, but clearly we still have some gaps using our capability to measure return with a few traditional media that must be addressed.”
Additional surveys will probably be conducted among marketing professionals to gauge the emergence of trends indicating a marketing professional’s power to look at the financial returns dexkpky10 marketing expenditures. This information is increasing in importance as new marketing methods evolve and traditional methods, including standard online advertising, come under scrutiny.
Marketing Scoop, LLC is actually a leading provider of internet resources for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs a variety of marketing professionals across numerous disciplines including; advertising, direct marketing, Website marketing, market research, marketing strategy, search engine marketing, publicity, and trade-shows & events.